Download e-book for iPad: Americanization of the European Economy: A compact survey of by Harm G. Schröter (auth.)

By Harm G. Schröter (auth.)

ISBN-10: 1402028849

ISBN-13: 9781402028847

ISBN-10: 1402029349

ISBN-13: 9781402029349

One of the most positive factors of the area economic system because the past due 19th century has been the growing to be dominance of the yank financial system in either quantitative and qualitative phrases. elements of this improvement - e.g. explanation or the world-wide diffusion of Coca-Cola - were researched, yet mostly in isolation. Americanization of the ecu financial system provides a entire but compact survey of the expansion of yank monetary impression in Europe because the Eighties. 3 targeted yet cumulative waves of Americanization are pointed out. Americanization used to be (and nonetheless is) a fancy technique of technological, political, and cultural move, and this evaluate explains why and the way the us and the yankee version of commercial capitalism got here to be approved because the dominant paradigm of political economic climate in modern-day Europe.

Americanization of the eu financial system summarizes the continuing dialogue by way of company historians, sociologists, and political scientists and makes it obtainable to every kind of readers who're drawn to political and financial development.

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R Though there are a handful of exceptions, it was only after hyperinflation had ended that the majority of European enterprises were open for the most important economic message the American system offered at that time: namely, rationalization. RATIONALIZATION AND SCIENTIFIC MANAGEMENT The catchwords of rationalization are Taylorism and Fordism, which in fact are quite different things. In his 1911 book, Principles of Scientific Management, Frederick Taylor summed up two decades of empirical studies and practical work by himself and others.

He also engaged heavily in social activities and threw impressive parties at his Chateau de Candé in the Loire valley, by which he could attract important individuals. In this way he was able to convince prominent personalities to sit on the board of directors of respective Bedaux subsidiaries. Bedaux also secured customers via American FDI. Several firms that had adopted the Bedaux system in their US plants transferred the timemanagement practice to subsidiaries abroad. One of these was the tire maker B.

In England it suggested a merger of the major UK firms and played a crucial role in bringing it about. GE thereby secured minority but decisive holdings in the largest and second largest UK electrical-equipment companies (Associated Electrical Industries and General Electric Ltd). It was also a minority shareholder in the French Comp. Générale d’Électricité and in the German AEG. In 1929 only three firms of world significance in the sector had no financial connections with GE: Siemens (Germany), BBC (Switzerland), and ASEA (Sweden).

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Americanization of the European Economy: A compact survey of American economic influence in Europe since the 1880s by Harm G. Schröter (auth.)

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